About Me
I’ve always been interested in how things come together. How a small idea becomes an album, how a sound evolves into a visual world, or how a mutual connection turns into a show. I work behind the scenes in music helping artists bring those moments to life.
I’m originally from Orlando and got my start working in music during college. I worked as a college radio DJ, a marketing intern at The Fillmore Miami Beach, and later co-founded Guest House, a party series and YouTube channel built around the city’s underground electronic music scene.
After graduating, I moved to New York City while working at the music marketing startup, Groover, and connected with hundreds of artists through their artist development program, The Groover Club, where I consulted on things like artist brand development, release planning, and marketing strategy.
In NYC, my favorite way to contribute to the scene has been going to heaps of shows, and creating video content for artists I believe in. I've also worked with The New Colossus Festival as a venue representative, managing artist relations and run of show at Sour Mouse in 2025 and Parkside Lounge in 2026, for showcases by Anniversary Group, Born Losers Records, and Crafted Sounds.
Alongside my music work, I'm a PMI-certified project manager, and bring that perspective into the music world by building systems and organized workflows that help the people I work with plan and execute projects creatively and efficiently from start to finish.
My approach is deliberately multi-disciplinary. I believe artist advocates are most effective when they can bridge creative execution, operational management, and business strategy. Whether I’m helping coordinate a release, a live event, or shooting video of a video of a live show, my goal is the same: help artists experiment, connect their work with the right audience, and capture opportunities that allow them to build and sustain their career.